The company initially started operating as a marketing firm in the fashion industry. However, due to its marketing expertise, it expanded into the food and beverage and consulting sectors, achieving consistent growth year after year. The company, Righthouse, quickly identified the potential of targeting inbound travelers by analyzing the dining-out trends that align with their lifestyle choices. They hired an Inbound Strategy Manager and initiated efforts to promote word-of-mouth marketing through exceptional hospitality. As a result, the restaurant they manage, “Matsusaka Beef Yakiniku M Hozenji Yokocho,” was ranked first in 2014 in TripAdvisor’s “Popular Restaurants in Japan for Foreigners.” Furthermore, it won the Traveler’s Choice Restaurant Award in 2018, ranked first in Japan and fifth in Asia.
According to Philip Kotler, branding creates a unique name, term, sign, symbol, design, or combination that identifies the products or services offered by one seller or group of sellers and differentiates them from competitors. At Righthouse’s managed store, “Matsusaka Beef Yakiniku M,” the brand is based on the “spirit of hospitality” and the “provision of high-quality ingredients,” which set it apart from other competitors. Righthouse aspires to establish the “Righthouse Brand” with pride, gain customer and partner trust and respect, and strive to be a company that enthusiastically embraces challenges.
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